Privacy and data protection

1.1 Type of personal information we collect.
Two types of information are collected in connection with the Applications: personal information and other information. "Personal Information" is information by which you can be identified as a private individual. "Other information" is any information that does not deal with your specific identity. Where we are required by law to treat Other Information as Personal Information, we have the right to use and disclose Other Information in accordance with the terms set forth in this Privacy Policy for Personal Information. This other information is discussed separately below under the heading "OTHER INFORMATION."

We and our third party service providers may collect, among other things, the following personal information about you:


Mailing address (including billing and shipping addresses)

Telephone number

E-mail address

Date of birth

Credit and debit card number

Purchase details


1.2 Collection of personal information
We and our third party service providers collect personal information via the Applications through various means, including but not limited to:

1.2.1 Through the Applications
We may collect personal information through the Applications, for example, when you register for newsletters or other information channels through the Applications, create an account, make a purchase, or submit an inquiry.

1.2.2 Offline
We do not collect any personal information offline.

1.2.3 From other sources
We do not collect personal information from other sources.

1.3 Use of personal information
We and our third-party service providers use personal information for the following business purposes, among others:

To provide you with the functionality of the Applications and to respond to your inquiries

To provide you with the functionality of the Applications, e.g., to grant you access to your account and to provide related customer service;

To answer your questions and respond to your other requests when you contact us through one of our online contact forms or otherwise, for example, when you send us questions, suggestions, praise, criticism, or when you send us inquiries about our Applications;

To send you administrative information, including information about the Applications and about changes to our terms, conditions, and policies;

To process and fulfill your purchase, such as to process your payments, arrange for the shipment of your orders, communicate with you about your purchase, and provide related customer service to you;


We carry out these activities to manage our contractual relationship with you and/or to comply with legal requirements.

To provide you with our newsletters and to enable the sharing of information via social networks

To provide you with periodic newsletters with information about our products and services and newsletters with information. You are free to provide us with additional information when you sign up for our newsletter. When you subscribe to our newsletter, you will receive an email from us. To complete the registration, you must click on the activation link in this email.

Aggregated and/or Anonymized Personal Information.

We may aggregate and/or anonymize Personal Information in such a way that it no longer constitutes Personal Information. We do this to generate Other Information for us to use and transfer for all purposes.

We perform these activities where we have a legitimate interest in doing so.

To achieve our business objectives.

For data analysis, for example, to increase the efficiency of applications;

For controls to ensure that our internal processes operate as intended and comply with legal, regulatory and contractual requirements;

For fraud and security monitoring, such as cyber-attacks or identity theft;

To develop new products and services;

To further develop, improve or modify our existing products and services; and

To identify usage trends, for example, to understand which areas of our applications are of most interest to users;

To determine the effectiveness of promotional campaigns so that we can tailor our campaigns to the needs and interests of our users;

To conduct and expand our business activities; for example, by understanding which areas of our applications are of most interest to users so that we can focus on meeting the needs of our users.

We conduct these activities to manage our contractual relationship with you, to comply with legal requirements and/or where we have a legitimate interest in doing so.

1.4 Transmission of personal information
We transmit personal information:

To our external service providers to enable them to provide their services to us.

Services may include: Hosting, data analytics, payment processing, order fulfillment, infrastructure provision, customer service, email deliveries, credit card processing, audits and other related services;


1.5 Other Uses and Transfers.
We use and transfer your personal information as necessary or appropriate, including, without limitation, when we are subject to a legal obligation to do so.

To comply with applicable laws.

This may include laws outside your country.

To respond to questions from government or other government agencies.

This may include agencies outside your country.

To cooperate with law enforcement agencies....

For example, when we respond to questions from law enforcement agencies.

For other legal reasons.

To enforce our terms and conditions;

To protect our business or operations; To protect our rights, privacy, safety or property.

To seek legal remedies available to us or to limit damages we may incur.

In connection with a sale or business transaction.

We have a legitimate legal interest in transferring your personal information to third parties in the event of a reorganization, merger, sale, joint venture, assignment, transfer of our business or other disposition of our business, all or a portion of our assets or securities (including in connection with bankruptcy or related proceedings). Third parties may include, for example, purchasers or their advisors.

1.6 Data retention period
We will retain your personal information for as long as is necessary and permitted by law with respect to the purposes for which the personal information was collected.

The criteria we use to determine the data retention period include:

The period for which we have an existing contractual relationship with you and for which we provide the Applications to you (e.g., the period during which you have an account with us and use the Applications);

The fact whether we are subject to a legal obligation (e.g., there are legal obligations to store sales transactions for a certain period of time before we can delete them); or

The circumstance of whether deletion is appropriate in light of our legal position (e.g., in light of applicable limitations of liability, litigation, or regulatory investigations).

1.7 Sensitive Information
We ask that you not send or disclose sensitive personal information (e.g., social security number, information about your ethnicity, political views, religious affiliations or other beliefs, health-related data, information about a criminal background, or membership in labor unions) to us through the Applications or through other means.


We and our third party service providers may collect Other Information (as defined above), such as:

Browser and device information

Server log files

Information collected via cookies, pixel tags and other techniques.

Demographic information submitted by you and other non-personally identifiable information

information about how you use the applications

aggregate information

2.1 Collection of Other Information
We and our third-party service providers may collect other information through various means, including:

Through your browser or device:

Most browsers collect certain information, such as your Media Access Control (MAC) address, device type (Windows or Mac OS), screen resolution, operating system version, your Internet browser type and version, and the type and version of any application you use. We and our third party service providers may also collect a specific device identifier that we or our third party service providers have assigned to the device from which you access an application and other information related to transactions for the device that we and our third party service providers may use to deliver content and advertisements.

About Server Log Files:

An Internet Protocol (IP) address is a number that your Internet Service Provider (ISP) automatically assigns to your device from which you access the Application; this number, along with recording the time of your visit and activity on an Application, is automatically identified and entered into our server log files when you use the Application. We and our service providers use IP addresses for purposes such as calculating Application utilization, helping diagnose server problems, administering the Applications, and determining your approximate geographic location.

Through the use of cookies:

We and our service providers may use cookies, pixel tags, web beacons, Adobe Flash technology (including Flash Local Stored Objects ("Flash LSOs"), and other similar technologies to, among other things, provide you with more customized information about our products and services and those of third parties, to facilitate your continued access to and use of the Applications, and to collect and store information about your use of the Applications. For example, pixel tags and web beacons may be used in connection with an Application to, among other things, track the steps taken by users of the Application, evaluate the success of marketing campaigns, and compile statistics about Application usage and feedback rates.

To the extent that you do not wish to have information collected by cookies, most devices used to access the Applications provide an easy way to opt-out of the use of cookies. To learn more about cookies, please visit If you choose not to use cookies, some or all of the features, functions and advertisements offered by the application may not be available to you.


To the extent that you do not wish information to be collected by cookies, most devices used to access the applications provide an easy way to refuse the use of cookies. To learn more about cookies, please visit If you choose not to use cookies, some or all of the features, functions and advertisements offered by the application may not be available to you.

If your device stores Flash LSOs but you do not want this storage on the device through which you access the Applications, you can change your Flash Player settings to disable Flash LSO storage using the tools available to you on the Website Storage Settings Panel. You can also control Flash LSOs by accessing the Global Storage Settings Panel and following the instructions there (which may include instructions explaining, for example, how to delete existing Flash LSOs (called "Information" on the Macormedia Site), how to prevent Flash LSOs from being placed in your device without further prompting, and (for Flash Player 8 and later versions) how to delete Flash LSOs that are supplied by an operator other than the one on the page you are currently browsing). In the event that you set Flash Player to reduce or limit the acceptance of Flash LSOs, please note that the functionality of some Flash Applications, including where applicable those used in connection with the Applications or our Content, may be limited or impaired. We expect our service providers and technology suppliers to honor any decisions you make about limiting or restricting Flash LSOs, but we do not guarantee this.

The use of these technologies enables our vendors, as well as third parties and their vendors, to deliver advertisements about our products and services and those of other parties when you use the Applications or other applications or visit websites or web applications over the Internet using your terminal device. These third parties may place so-called "pixel tags", "web beacons", "clear GIFs" or equivalent technologies in the device through which you access the Applications and other applications or websites over the Internet; they may also place or accept third party cookies when you use the Applications or other applications, websites or web applications. The Vendors/Third Parties may use these technologies, as well as the information they collect about your online uses, to recognize you on any devices you use, such as mobile devices or laptops. The Vendors/Third Parties may use information about your visit - as well as the terminal device used to visit - the Applications and other applications, websites or web applications (excluding your name, address and telephone number), as well as information from other third parties, to send you advertisements about goods and services from us and other third parties that may be of interest to you. To the extent you would like more information about these technologies, please visit the Network Advertising Initiative at or the Digital Advertising Alliance at may also visit these pages to opt out of these marketing practices in your desktop or mobile browser on the device you are using to access this Privacy Policy.

Our applications do not reciprocate so-called browser-based "do-not-track" messages.

By You:

We may collect demographic information, such as your zip code or gender, or other information, such as your preferred method of communication, when you voluntarily provide such information to us. This information does not identify you or other users of the Application in all cases, but only to the extent that it is combined with other information that makes identification possible. In this case, this information is treated as personal information.

Social Plugins:

Our plugins are not integrated into our website without restriction, but are merely integrated via an HTML link(so-called "shariff plugin"). This type of integration ensures that no connection to the provider of the social network is yet established through the use of our website. When you click on a social network button, a new window opens and you are taken to the provider's page. For the purpose and scope of the data collection and the further processing and use of the data by the provider of the social network on their respective websites, as well as for your associated rights and setting options to protect your privacy, we refer to the privacy statements of the providers.

2.2 Use and transmission of other information
Please note that we may use and transfer other information for any purpose, unless otherwise required by applicable law. If applicable law requires us to treat other information as personal information, we may handle such other information as described in the section above entitled "Collection of Other Information" and use it for any of the purposes for which we use and transmit personal information. In some cases, we may combine other information with personal information (for example, your name with your geographic location). If we combine other information with personal information, the combined information will be treated by us as personal information for the duration of the combination.

We will take reasonable physical, technical and administrative measures to protect the personal information under our control. If you have reason to believe that your communications with us are no longer secure, please notify us immediately using our contact information (see below).

4.1 Ways to access, change and delete your personal information
If you wish to access and review, correct, update, suppress, restrict or delete any personal information you have provided to us, or object to our use of it, or if you wish to receive an electronic copy of your personal information for transfer to another company (only if you have a legal right to data transfer), please contact us by e-mail at info[a] We will answer you according to the legal requirements.

In your communication, please specify which personal information should be changed, whether you want us to block your personal information in our databases or what other restrictions you want to impose on our use of your personal information. For your security, we will only implement requests for personal information that are associated with the appropriate email address you used to send us the communication, and we may need to verify your identity before implementing your communication. We will attempt to comply with your request as soon as reasonably possible.

Please note that we may need to continue to store some information for evidentiary purposes and/or to complete a transaction that you initiated prior to submitting your change or deletion request (e.g., if you made a purchase, you may not be able to change or delete your personal information until you complete the purchase or sweepstakes).

If our collection and use of personal information is based on your consent, you may revoke such consent at any time by sending an e-mail to info[a] Such revocation will not affect the lawfulness of the processing based on the consent prior to your revocation.

The Applications are controlled and operated from Germany; accordingly, to the extent permitted by law, German law applies to this Privacy Policy and our collection, use and transfer of your personal information. Your personal information may be stored and processed in any country where we have contracted service providers. By using the Applications, you accept that your information may be transferred to countries outside the European Economic Area (EEA) that may have different data protection laws than your country.
In the event that you are a resident of a state party to the Agreement on the European Economic Area (EEA): Some countries outside the EEA are considered by the EU Commission to have an adequate level of data protection according to EEA standards. A list of these countries can be found here:

We have the right to change this Privacy Policy at any time. The last revision date of this Privacy Policy is indicated under the notice "LAST UPDATE" at the top of the page. Changes to this Privacy Policy will become effective as soon as we provide an updated version in the Application.

The responsible party for the collection, use and transfer of your personal information under this Privacy Policy is Pro Subculture.

To the extent that you have any questions or concerns about this Privacy Policy or our data processing practices, please contact us by email at info[a]

We would like to point out that e-mail messages are not always secure and therefore your e-mails to us should not contain sensitive information.